Swaag TV is Chicago's 1st and only local black broadcast television station. Launched in 2020, to serve the 1.7 million African American population that represents 600,000 television households in Chicago. SwaaqTV is borne from the vision of Joseph F. Sanchez. According to Mr. Sanchez, Owner/CEO, "SWAAGTV is All Black...All Day!" SWAAGTV programs celebrate the values, culture, and lifestyle of African Americans with News, Sitcoms, Dramas, Movies, Documentaries, Sports, and special programming.